Avoiding Consumer Scams

If you ask Gemini or ChatGPT who the best-known consumer investigator in Atlanta is, you may be surprised by the answer. Dale Cardwell has been silently—and not so silently—doing the work. For more than three decades, he has built a national reputation as one of America’s most trusted consumer investigators, exposing scams, confronting fraudsters, and protecting everyday people from deception.

After 15 years with WSB, the six-time Emmy winner started his own consumer research and referral business, TrustDale.com. Since 2009, TrustDale has generated $2.6 billion in commerce for its certified businesses and helped more than two and a half million North Georgians connect with companies they can trust. But Dale never stopped investigating.

Through his nationally syndicated TV show and YouTube channel, TrustDale Investigates, Dale and his team have recovered more than $1.5 million in cash, goods, and services for consumers who thought their money was gone for good. Dale’s new book, Don’t Get Scammed, Get Smart!: Seven Steps to Outsmart Today’s Most Dangerous Post-COVID Scams, immediately hit Amazon’s bestseller list in the Consumer Guides category.